A micro influencer is a smaller influencer – someone that has the power to drive buyer behaviour, to make a big impact on the fortunes of a brand simply through an endorsement, and that is able to build support for a movement or an idea.
When we think of influencers, we tend to think of the huge names on Instagram with millions of followers.
These influencers can easily charge hundreds of thousands of dollars for a single post of themselves wearing some merchandise!
This is a wonderful aspiration to have. By becoming an influencer, you can potentially make a living simply by posting photos doing the things you love! And if you have your own product or service to sell, then you can become extremely successful.
But while this is a great ambition, it’s also one that might seem impossible for many. The good news though, is that you don’t need to become a global superstar to be an effective influencer. How about instead becoming a “micro influencer!”
Full details are discussed in this ebook …